SAN FRANCISCO — Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip c...

Tim Cook says Apple’s price increases are ‘unavoidable’ as AI demand for memory chips drives up costs. The Mac mini’s entry price has already jumped.

Tim Cook said last week that Apple would hike prices due to surging memory and storage costs.

By Emily Bary and Christine Ji

Apple product prices in India will rise 15-20% due to a global memory chip shortage, impacting various models significantly.