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Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
AI agents are at the core of Dentsu and Dept’s market offerings, but a Hyundai agentic media pilot highlights threat of in-housing.
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digiday.com
Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
AI agents are at the core of Dentsu and Dept’s market offerings, but a Hyundai agentic media pilot highlights threat of in-housing.
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adage.com
What AI’s supply shock means for brands—the ‘Barbell of Relevance’
AI’s rapid expansion is reshaping how brands balance personalization and broad reach, creating new challenges and opportunities for marketing relevance.