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Cannes Lions Feels More Hollywood Than the Film Festival This Year
With creators increasingly at the center of entertainment, the fest built on brand marketers is gaining even more weight now ("I've never seen anything like it," one attendee notes).
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businessinsider.com
Creators are the new kings of advertising's biggest bash
Creators are descending on Cannes Lions, the ad industry's tentpole event, reflecting their increased importance in the marketing mix.
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digiday.com
Cannes Briefing: The ad industry’s power shifts, mapped in sand
At Cannes Lions 2026, the rosé and the temprature of deal making is at the same temperature it was last June.
