The ROI Is there. The representation isn’t.

The CEO of 4As on the upcoming conversations surrounding AI at Cannes Lions International Festival of Creativity.

The quiet part of the AI conversation at Cannes: what it actually costs

The ROI Is there. The representation isn’t.

After my first day at Cannes Lions, two things stood out immediately: the festival feels busier than it did a year ago, and the mood feels more optimistic.