The ROI Is there. The representation isn’t.
At a TIME100 Talk in Cannes, industry insiders say AI is changing filmmaking, but humans remain the creative force behind the work.
The CEO of 4As on the upcoming conversations surrounding AI at Cannes Lions International Festival of Creativity.
The quiet part of the AI conversation at Cannes: what it actually costs
After my first day at Cannes Lions, two things stood out immediately: the festival feels busier than it did a year ago, and the mood feels more optimistic.