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OpenAI pitches ChatGPT ads to Cannes marketers ahead of IPO

OpenAI pitched ChatGPT advertising to marketers at Cannes Lions 2026, projecting $2.4B in ad revenue as it prepares for an IPO valued near $1 trillion.

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cryptobriefing.comStai leggendo6 h fa

OpenAI pitches ChatGPT ads to Cannes marketers ahead of IPO

OpenAI launched in-chat ads on ChatGPT with Ads Manager beta (May 2026) and $2.4B projected revenue for 2026, ahead of its September IPO, using a two-tier model: ads for free users, none for subscribers. This AI-native adtech monetization directly competes with Google Overviews and Meta's AI ad targeting.

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adexchanger.com6 h fa

At Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’ | AdExchanger

OpenAI launches ads for 900M users targeting $100B revenue, measuring by conversation utility over attention metrics. Agencies rethink B2B ROI around chat outcomes; Codex automates asset creation without coding, turning chat into core GTM platform.

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Timeline cronologica

martedì 23 giugno 2026·cryptobriefing.com
OpenAI pitches ChatGPT ads to Cannes marketers ahead of IPO
OpenAI pitched ChatGPT advertising to marketers at Cannes Lions 2026, projecting $2.4B in ad revenue as it prepares for an IPO valued near $1 trillion.
martedì 23 giugno 2026·adexchanger.com
At Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’ | AdExchanger
Bonjour, ChatGPT ads. OpenAI’s inaugural Cannes Lions appearance doubled as a coming‑out party for its baby ad business.