Amazon Prime Day 2026 is expected to serve as a key indicator of US consumer spending trends, with shoppers increasingly focusing on groceries, household essentials and back-to-school products amid persistent inflation concerns. The four-day shopping event will also test demand for e-commerce, online retail discounts and AI-powered shopping tools, while highlighting competition from Walmart and Target.

Prime Day is expected to draw more shoppers this year, with consumers hunting for deeper discounts as they stock up on essentials.

NEW YORK, June 22 : Amazon Prime Day starting on Tuesday will be a litmus test of U.S. shoppers' spending power, with the earlier-than-usual sales event increasingly centered on…