Shortly before the World Cup trophy is placed into the hands of one team’s triumphant captain at MetLife Stadium on July 19, a gleaming Golden Boot award will be presented to the tournament’s top scorer. Only, based on the evidence so far, it should really be pink.

Move over Barbie, ‘electric fuchsia’ is now dominating football’s biggest stages. But why has the sport embraced the colour?

Of all the rainbow of colors during the World Cup, one is sticking out: pink. Players on teams from all over are wearing pink boots, and it not a coincidence.