Pink cleats have become a striking trend at this year's World Cup, catching the attention of fans and sparking curiosity about their sudden popularity on the global stage.
Bright pink cleats are the new trend
Jun 23, 2026
05:33 pm
What's the storyThe ongoing FIFA World Cup in North America has witnessed a unique trend: players sporting bright pink cleats.
The trend was first noticed during the opening match between Mexico and South Africa, where nearly all players wore some form of pink footwear, as CNN reported.
Dozens of players are now wearing pink cleats designed by major brands
Shortly before the World Cup trophy is placed into the hands of one team’s triumphant captain at MetLife Stadium on July 19, a…
Inspiring confidence, visibility on television and differentiating from kit colors were all considerations for Nike
Bright shades like pink pop perfectly against the green grass of the pitch, making the players stand out to fans in the stadium
"Different brands are releasing boots in more or less the same colours. We've seen boots looking quite similar in the last few…
Es fällt auf – und das soll es auch. Trendfarbe auf dem Platz ist nicht etwa Schwarz, sondern ein knalliges Pink. Warum greifen…
‘You can’t unsee it’: how hot pink became the unofficial colour of the World Cup
