Festival boss Simon Cook talks A.I., the creator economy and the pleasures and perils of running the biggest marketing meetup in the world.

Cannes Lions 2026 is gearing up to be the advertising industry event’s biggest bet on creators, and the creator econony, yet.

What is Cannes Lions 2026? Explore the biggest speakers, AI and retail media trends, and 5 essential products to survive a busy week on the Croisette.

Festival boss Simon Cook talks A.I., the creator economy and the pleasures and perils of running the biggest marketing meetup in the world.