AI's hunger for memory chips made Nothing scrap a phone and pushed Tim Cook to call the shortage 'unsustainable'. The smartphone market may shrink 15%.

Apple plans to raise prices on iPhones, MacBooks, and other devices as CEO Tim Cook warns of surging memory chip costs driven by AI infrastructure demand.

Apple is raising MacBook Pro prices by up to $400 as AI-driven memory chip demand inflates component costs. iPhone 18 could be next.

Apple CEO Tim Cook announced plans to increase product prices due to soaring memory and storage chip costs, driven by AI demand. He stated price hikes are unavoidable as the…