The iPhone maker’s clout as a buyer has taken a major hit from the AI boom. | Technology News

Apple plans to raise prices on iPhones, MacBooks, and other devices as CEO Tim Cook warns of surging memory chip costs driven by AI infrastructure demand.

Tim Cook, who will hand over the reins to John Ternus in September, did not disclose when or how much prices might rise, nor which products could be impacted.

June 17 : Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal in an interview.A surge in…

CEO Tim Cook said in a recent interview that the situation is "unsustainable."

Apple CEO Tim Cook announced plans to increase product prices due to soaring memory and storage chip costs, driven by AI demand. He stated price hikes are unavoidable as the…

A surge in AI-driven demand for data centers has forced consumer electronics companies into a fierce competition for dwindling supplies.

Demand for high-capacity memory at AI data centres has sent the cost of building iPhones through the roof.

Tim Cook told the WSJ that Apple price increases are unavoidable as AI-driven demand pushes memory chip costs higher.

Outgoing Apple CEO Tim Cook warned that demand for memory chips from the artificial intelligence boom will force the tech giant to increase the prices of its products, according…

Apple customers around the globe might soon be looking at higher costs for iPhones and Macs, because the company is dealing with this tricky worldwide shortage of memory chips.…

Cost increases 'unavoidable' as surge in AI-driven demand for data centres forces companies to compete for dwindling supplies

Apple CEO Tim Cook is giving customers a heads-up that a price hike on the tech giant's popular devices is "unavoidable."

Apple may raise iPhone 18, Mac and iPad prices as AI-driven demand pushes memory chip costs higher. Tim Cook says price hikes may be unavoidable.

Apple appears poised to take the rare step of increasing prices to deal with what CEO Tim Cook called an "unsustainable" memory shortage.

AI's hunger for memory chips made Nothing scrap a phone and pushed Tim Cook to call the shortage 'unsustainable'. The smartphone market may shrink 15%.

The iPhone maker’s clout as a buyer has taken a major hit from the AI boom. | Technology News

Memory chip prices have doubled since October 2025 as AI data centers consume 70% of production, forcing Apple to raise MacBook prices by up to $400.