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Mergers And Operating Systems Are Reshaping TV Ads | AdExchanger
Linear TV is grabbing attention once again. This time as the broadcast and streaming media worlds are being tied together by major M&A deals. There’s the recent news of Fox’s $22 billion acquisition of Roku and Paramount’s merger with Warner Bros. Discovery (will it be PWBD? Or another rebrand? TV Land waits on tenterhooks), which […]
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digiday.com
Future of TV Briefing: Fox finds its programmatic identify in Roku
This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business.
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adexchanger.com
Mergers And Operating Systems Are Reshaping TV Ads | AdExchanger
Linear TV is grabbing attention once again. This time as the broadcast and streaming media worlds are being tied together by major M&A deals. There’s the recent news of Fox’s $22…