Techgigant Apple bereitet Kunden auf höhere Preise vor. Wegen explodierender Speicherchip-Kosten im KI-Boom sieht Konzernchef Tim Cook Preiserhöhungen als „unvermeidlich“. Der Druck in der Branche wächst.

Apple plans to raise prices on iPhones, MacBooks, and other devices as CEO Tim Cook warns of surging memory chip costs driven by AI infrastructure demand.

Tim Cook, who will hand over the reins to John Ternus in September, did not disclose when or how much prices might rise, nor which products could be impacted.