In the expanded group stage alone, FIFA's controversial new hydration breaks could pour another $195 million in ad revenue into Fox Sports' coffers.

The US World Cup opener drew 27.5M viewers on Fox and Telemundo, a record that's fueling crypto prediction markets, fan tokens, and Kraken's FIFA

Doctors recommend active adults drink between 80 and 100 ounces of water daily, and Rupert Murdoch couldn't agree more. See how much his Fox Sports is making off of the World Cup…

In the expanded group stage alone, FIFA's controversial new hydration breaks could pour another $195 million in ad revenue into Fox Sports' coffers.