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Hydration breaks: World Cup ad cost could eclipse Super Bowl's $7m price tag
Ads during hydration breaks at the Fifa World Cup final could cost more than a Super Bowl commercial, topping $8m.
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forbes.com
Why The 2026 World Cup Has In-Game Ads For The First Time And What FIFA Gets Out Of It
The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, driven by commercial interests rather than solely player welfare.
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inews.co.uk
Drinks breaks are the World Cup’s biggest scandal
This isn’t about hydration, it’s about rampant capitalism
