The US World Cup opener drew 27.5M viewers on Fox and Telemundo, a record that's fueling crypto prediction markets, fan tokens, and Kraken's FIFA

High hopes among FIFA, Fox Sports, and Telemundo for increased viewer interest in the 2026 men’s World Cup have been confirmed—and then some.

Both outlets, and their respective streaming partners, set ratings records for group stage matches involving the U.S. and Mexico.

The US World Cup opener drew 27.5M viewers on Fox and Telemundo, a record that's fueling crypto prediction markets, fan tokens, and Kraken's FIFA

The USMNT's record 27.5 million World Cup viewers expose a glaring gap: no official fan token or crypto engagement strategy exists for US soccer.

In the expanded group stage alone, FIFA's controversial new hydration breaks could pour another $195 million in ad revenue into Fox Sports' coffers.