The company said the cuts were part of a restructuring meant to help scale to profitability. Rivian recently pushed back its profitability goal to invest in autonomy.

Rivian cut less than 2% of its workforce in service and customer teams, a week after R2 deliveries began. The company lost $3.6B in 2025 on 42,247 vehicles.

Rivian has cut over 700 jobs across two layoff rounds in 2025 as EV demand slows and federal tax credits expire ahead of its critical R2 SUV launch.