Rivian laid off hundreds of workers on Tuesday, or less than 2% of its workforce, just one week after it began deliveries of its all-important R2 SUV.
The electric automaker confirmed the cuts hit its service and customer teams, which include sales and marketing, as it tries to claw its way to a profit it has yet to ever post.
A fourth round of cuts since 2024
The Wall Street Journal first reported the layoffs on Tuesday, and Rivian confirmed them to multiple outlets. It’s at least the fourth round of cuts Rivian has made since the start of 2024.
“We recently restructured a handful of teams within Rivian as we work to profitably scale our business,” the company said in a statement.
