TL;DRRivian cut hundreds of service and customer staff, less than 2% of its workforce, a week after R2 deliveries began. It has never turned a profit.
Rivian said Tuesday it laid off hundreds of workers, less than 2% of its workforce, as the electric vehicle maker continues trying to narrow losses that have defined its existence as a public company. The cuts affect teams in the service and customer segments, according to a company spokesperson. Rivian had 15,232 employees across North America and Europe at the end of 2025.
“We recently restructured a handful of teams within Rivian as we work to profitably scale our business,” the company said in a statement. The language is familiar. Rivian used nearly identical framing when it cut more than 600 workers in October, roughly 4.5% of its workforce at the time, in a restructuring that hit marketing, vehicle operations, and sales teams.
The timing is notable. Rivian officially launched R2 deliveries on 9 June, one week before announcing the layoffs. The R2, which starts at $45,000 for the base variant arriving in late 2027 and $57,990 for the Performance Launch edition available now, is the vehicle Rivian has said will transform it from a niche luxury EV maker into a mainstream competitor to Tesla. The company is targeting 20,000 to 25,000 R2 deliveries this year within a total delivery target of 62,000 to 67,000 vehicles.
