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Snap CEO Spiegel defends Specs as long-term bet, pushes back against activist pressure

June 16 : Snap CEO Evan Spiegel told Reuters the company's new Specs augmented-reality glasses are part of its long-term strategy, pushing back on activist investor demands to shut down or spin off the cash-burning unit behind the device.The Snapchat parent launched the device, its first consumer AR glasses,

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Snap CEO Spiegel defends Specs as long-term bet, pushes back against activist pressure

Snap launched Specs AR glasses at $2,195, rejecting activist Irenic's call to shut the $3.5B+ unit. The move signals Snap's long-term AR bet in the AI era, choosing tech leadership and independence over activist pressure to prioritize near-term profitability.

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Timeline cronologica

martedì 16 giugno 2026·thenextweb.com
Snap launches its AR glasses at $2,195 as a consumer product, betting the company on augmented reality
Snap's Specs AR glasses cost $2,195, ship this fall with 4-hour battery, 51° FOV, and AI from OpenAI and Google. Preorders open with a $200 deposit.
martedì 16 giugno 2026·wired.com
You Can Finally Buy Snap’s New AR Specs—for $2,195
Snap CEO Evan Spiegel lays out the company’s vision for its augmented-reality smart glasses, arriving later this year.

Snap CEO Spiegel defends Specs as long-term bet, pushes back against activist pressure

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Snap CEO Spiegel defends Specs as long-term bet, pushes back against activist pressure

Timeline cronologica

Snap launches its AR glasses at $2,195 as a consumer product, betting the company on augmented reality

You Can Finally Buy Snap’s New AR Specs—for $2,195

Snap CEO Evan Spiegel defends Specs as long-term bet, pushes back against activist pressure - The Economic…

Snap debuts new consumer AR glasses Specs

You Can Finally Buy Snap’s New AR Specs—for $2,195

'Sad' That No One Will Tell Snap CEO The Truth, Says Analyst On Company's 'Horrendous' Product Design For

Snap bets on AR glasses in post-smartphone race

Snap Specs are official, and they're a bold mash-up of Ray-Ban Metas and Apple Vision Pro — with an eye-watering price

Snap unveils $2,195 AR glasses as CEO Evan Spiegel bets on post-smartphone future

Snap’s New AR Glasses Are Trying to Beat Meta to the Punch

Snap bets on life beyond smartphones with $2,195 Specs augmented-reality glasses

Snap CEO Spiegel defends Specs as long-term bet, pushes back against activist pressure

Snap bets on AR glasses in post-smartphone race - The Economic Times

Here's what the Snap Specs look like, as modelled by Jack Harlow, Imogen Heap and more

Snap finally debuts its long awaited AR glasses, Specs, and, oof, they aren't cheap | TechCrunch

Snap unveils Specs augmented reality glasses priced at $2,195

Snap debuts new consumer AR glasses Specs

Snap introduces $2,195 Snap Specs AR glasses for pre-order

Snap Specs are AR glasses that look like that and cost $2,195 [Gallery]

Snap Inc. launches new SPECS augmented reality glasses (for 'just' $2,195)

Exclusive: Snap CEO Evan Spiegel talks Specs AR glasses with Mashable

Stifel sees adoptions of Snap’s SPECS limited in the near-term

Snap bets on AR glasses in post-smartphone race

Snap unveils Specs AR glasses for $2,195 as it bets on a post-smartphone future

Snap Specs At $2,195 Are Evan Spiegel's Whole-Company Gamble On AR