This isn’t about hydration, it’s about rampant capitalism

Hydration breaks were a new feature on the opening day of the World Cup — but what is the reasoning behind them?

FIFA have opted to have hydration breaks in every World Cup game, irrespective of the temperature - and that looks to be perfect for the American advert culture

Le nuove pause idratazione della FIFA scatenano la polemica. Tra spot milionari e il caso Fox, Klopp attacca: "Il calcio è ostaggio degli sponsor"