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Storia in 3 fonti
AI can be a business's 'secret sauce' or a way of ‘democratizing mediocrity’ | Fortune
AI tools can be the most effective and well-designed in the world, but two people can use the same tool and get to vastly different results.
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adexchanger.com
Marketers Embrace AI, Just Not For Media Buying; Holdco Gen Z Summer | AdExchanger
Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday survey of more than 100 marketers names data analysis…
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digiday.com
Agency AI pitches are starting to face harder questions
Holding companies are racing to sell proprietary AI platforms, 3C Ventures argues advertisers still lack basic proof of what they are buying.
