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World Cup Traditions in Flux as Marketing Disruptions Suit Up
If the new ad breaks weren't enough to put one off one's Bubble and Squeak, the 2026 England World Cup anthem sounds like it was written by a chatbot.
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digiday.com
Brands turn to creators to build World Cup buzz amid a logistics nightmare
A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution.
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sportico.com
The World Cup Is Here. Can Players Succeed Where FIFA Failed?
The World Cup was envisioned as a key event in a vital market, but the games arrive with surprisingly little buzz. It's on the players to change that.
