Although the five-week soccer tournament starting on Thursday is the largest sporting event ever, the U.S. economic gains are likely to be muted.

One in three Americans is set to watch the World Cup this summer, leading many brands to look into last-minute partnerships, proximity marketing initiatives and social campaigns…

From tickets to the trophy, presidents to prize money and everything in between, this is your one-stop shop for everything you need to know

Football should be the game of the many, not the powerful few

Discover the monumental 2026 FIFA World Cup, featuring 48 teams, 104 matches, and a projected $40.9 billion economic impact.

The biggest World Cup ever, begins with 48 teams and 104 matches across the United States, Canada, and Mexico. This tournament faces soaring ticket prices and political issues.…

World Cup 2026 in US could cost employers over $30B in lost productivity, with match-day disruption and workplace distraction, report says.

The expanded 48-team tournament will draw in hundreds of millions, perhaps even billions, of viewers each day.Hundreds of milli

This marks the second time that the tournament will be played in multiple countries with Japan and South Korea sharing the 2002 edition.

Global wagers on the 2026 World Cup could top $50 billion, according to Macquarie analyst Chad Beynon. That’s up from more than $35 billion in the 2022 tournament.

The United States is casting a shadow over the FIFA World Cup 2026

As players and fans arrive in an unfriendly United States for the quadrennial soccer spectacle, civil society organizations are mounting an effort to keep visitors safe.

In terms of global impact, socially, culturally and economically, nothing comes close to the World Cup

As the 2026 FIFA World Cup kicks off in Mexico this Thursday, we take a look at the tournament’s expected economic impact – both globally and on host countries. But the real…

According to FIFA, 2.9 billion people worldwide watched the 2022 World Cup in Qatar on linear TV, with 2.7 billion also streaming the tournament.

Bloomberg's Sports City returns to cover the 2026 FIFA World Cup, the largest ever with 48 teams across 16 cities in the US, Mexico, and Canada.

With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched live event in history. For advertisers, that creates…

This morning, we’re looking at the 2026 World Cup, which kicks off this afternoon. While it will be a costly event for fans, those in host cities were hoping it’s an economic…

Da evento sportivo a colosso dell'intrattenimento globale: il Mondiale 2026 vale 11,5 miliardi per la Fifa e oltre 9 miliardi per l'economia nordamericana. A vincere saranno…

Although the five-week soccer tournament starting on Thursday is the largest sporting event ever, the U.S. economic gains are likely to be muted.