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OpenAI’s ChatGPT ads get their first measurement partner in LiveRamp
The partnership enables advertisers to connect chatbot ads to real-world purchases for the first time via conversion data.
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adexchanger.com
Marketers Are Getting Used To AI In The Ad Stack | AdExchanger
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on LLMs like OpenAI's ChatGPT.
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digiday.com
OpenAI’s ChatGPT ads get their first measurement partner in LiveRamp
The partnership enables advertisers to connect chatbot ads to real-world purchases for the first time via conversion data.
