Adidas and Real Madrid first partnered in 1980, and the new agreement is worth more than $1 billion for the world's most valuable soccer club.

Real Madrid renewed its Emirates sponsorship at roughly €100M per year through 2031, making it the largest shirt deal in club football history.

El Real Madrid y Adidas han ampliado por ocho años más, hasta 2034, el vínculo que une a ambas entidades de forma ininterrumpida desde 1998.