Real Madrid just signed the biggest shirt sponsorship deal in the history of club football. The Spanish giant renewed its partnership with Emirates in an agreement worth approximately €100M per year, extending the relationship through the 2030-31 season.
To put that number in perspective: this single sponsorship deal generates more annual revenue than some entire football clubs are worth. It also represents a significant jump from the previous arrangement, which was valued in the €70-80M per year range. That’s roughly a 25-30% raise.
What the deal actually covers
Announced on June 9, 2026, the renewed contract goes well beyond slapping a logo on a jersey. Emirates branding will appear on match kits, training apparel, and staff attire across both the men’s and women’s teams.
The partnership itself isn’t new. Emirates first linked up with Real Madrid back in 2011 and became the club’s primary shirt sponsor in 2013. So this renewal represents over a decade of collaboration.
