Apple has set out a year of App Store changes for developers, from richer marketing to subscriptions that span whole organisations and a new tie-in with parental controls. The fine print sits in the calendar: the discovery features users notice start in US English this week, while the subscription plumbing lands in autumn and winter.

New App Store capabilities will give developers more flexibility to market their apps, acquire users, and manage subscriptions.

Apple announced cross-developer App Store bundles, group subscriptions, volume purchasing, and AI-driven Personalized Collections at WWDC 2026.