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June 8, 2026
New Ways to Market Apps and Games
This year, developers will have more ways to showcase their apps on the App Store with Creative Assets, rich images and videos that appear in the product page header and search results. In addition to standard screenshots and previews, these assets can be used to highlight a brand, promote seasonal offerings, or showcase new content. They also work with custom product pages and product page optimization, so developers can test and learn what resonates best. App Store Connect also supports a product page preview so developers can see how their Creative Assets, descriptions, and screenshots appear on iPhone and iPad across languages, in Dark Mode, and in portrait or landscape.
Enhanced Discovery and Engagement
