A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.

Discover why AI agents alone won't fix advertising and learn how unified systems unlock better performance, insight and scale.

For marketers, that outside perspective matters more than most. Few functions are feeling the pace of AI-driven change as acutely

A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the…