Wieden+Kennedy’s six-minute film features more than 30 global stars, launching a massive ecosystem that expands the Nike Football Universe.

How Nike is balancing a hero piece with a sprawling long-tail football universe beyond it.

Nike presentó ‘Rip The Script’, su comercial para el Mundial 2026 que reúne a Cristiano Ronaldo, Mbappé, LeBron James, Kim Kardashian y más figuras mundiales.