Nike has been promising a sprawling World Cup campaign this summer offering a “universe of football” to fans throughout the tournament. Today, it released “Rip the Script,” the centerpiece film from which everything else will flow—a six-minute, star-studded epic from Wieden+Kennedy that sets the stage for a month of storytelling with athletes, actors, musicians and more.

How Nike is balancing a hero piece with a sprawling long-tail football universe beyond it.