How Nike is balancing a hero piece with a sprawling long-tail football universe beyond it.

How Nike is balancing a hero piece with a sprawling long-tail football universe beyond it.

Wieden+Kennedy’s six-minute film features more than 30 global stars, launching a massive ecosystem that expands the Nike Football Universe.

Channing Tatum, LeBron James and Jason Sudeikis (in character) joined soccer stars like Erling Haaland, Cristiano Ronaldo and others in a short film set at a Hollywood film studio.