How Nike is balancing a hero piece with a sprawling long-tail football universe beyond it.

How Nike is balancing a hero piece with a sprawling long-tail football universe beyond it.

Wieden+Kennedy’s six-minute film features more than 30 global stars, launching a massive ecosystem that expands the Nike Football Universe.

Channing Tatum, LeBron James and Jason Sudeikis (in character) joined soccer stars like Erling Haaland, Cristiano Ronaldo and others in a short film set at a Hollywood film studio.

Nike has released its six-minute 'Rip the Script' film ahead of the FIFA World Cup 2026, featuring everyone from Kim Kardashian and Travis Scott to Cristiano Ronaldo, Kylian…

La marca presentó 'Rip the Script', un cortometraje de seis minutos protagonizado por figuras del fútbol, leyendas del deporte y celebridades de la cultura pop.

The six-minute film is pure chaos — and a fever dream for soccer fans.

Nike has published its World Cup advert — The Athletic has taken a look at all the detail and incredible cameos