Amazon is set to hold its annual Prime Day sales event in the US from June 23 to June 26. According to a Reuters report, the e-commerce giant said it's moving the event from its usual July schedule for the first time since 2021.

Amazon Prime Day will run from June 23-26 with new Alexa AI features to help shoppers create personalized deal guides and get alerts on price reductions.

Amazon's annual summer shopping event brings millions of deals across more than 35 categories, with early offers already available.