Amazon Prime Day 2026 will run from midnight PDT on Tuesday, June 23 through Friday, June 26, delivering the year’s best deals across 35 categories exclusively for Prime members worldwide, with new Alexa AI features helping shoppers find their best picks, the company announced.
CANADA - 2025/05/03: In this photo illustration, the Amazon Prime Day logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)
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This year, Amazon is moving its summer Prime Day from July to June—only the second time in history, after its 2021 event—but it is retaining the four-day format introduced in 2025.
Deals on all the usual suspects—electronics, fashion, beauty, and home and kitchen tools—will be on full display, with special emphasis on groceries and everyday essentials to spotlight its free same-day delivery on orders over $25 in its recently expanded delivery zone.
