Amazon’s biggest shopping event of the year is officially locked in for summer 2026.
Amazon confirmed that Prime Day 2026 will run from Tuesday, June 23 through Friday, June 26, bringing back the four-day format the retailer debuted last year. The announcement, shared ahead of a June 2 news release, signals that Amazon is doubling down on longer deal windows based on feedback from Prime members. Most importantly, it is a historic event. The sale has always been a July sale up until now.
Along with more time to shop, Amazon is unveiling a list of new perks and features to make the June Prime Day sale better than ever. Below, find out what to expect from the event, how to save the most money and the best Amazon deals you can already shop.
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Amazon says the expanded timing gives shoppers more flexibility to shop and more opportunities to save on premium brands, household essentials (including groceries) and more.
