If you’ve been holding off on a big-ticket purchase, Amazon has finally given shoppers a date for the diary. The retailer has confirmed that Prime Day 2026 will run from 23 to 26 June, bringing four days of discounts across everything from games consoles and vacuums to electric toothbrushes and luxury beauty.While Amazon is keeping tight-lipped about exactly which products will be reduced, previous Prime Day events have delivered some of the year's strongest savings on household names such as Dyson, Shark, Xbox, Ninja and Oral-B. If you're planning a summer upgrade – whether that's a new smartwatch, espresso machine or IPL device – Amazon’s member-exclusive sale is undoubtedly worth a gander.As ever, the event is reserved exclusively for Prime subscribers, so if you're not already signed up, now’s your chance to head over to Amazon secure your savings. If you’re not sure whether the service is for you, a 30-day free trial will provide all the access you’ll need for the sale’s many discounts, plus the usual benefits like next-day delivery and Prime Video streaming.Ahead of the sale, I'll be tracking all the key announcements, scanning previous Prime Day discounts to predict this year’s reductions and highlighting the best deals worth shopping before Prime Day officially begins. Read more: My top Amazon Prime Day tips for shopping the saleAmazon has confirmed that Prime Day 2026 will take place from 23 to 26 June, beginning at 12:01 am on Tuesday, 23rd. That makes this year's event one of the earliest Prime Day sales I've seen. While Amazon is yet to reveal the full line-up of offers, it has teased deals on "top brands, trending products, and items exclusive to Amazon". Based on previous years, I’m expecting strong savings on everything from Ghd straighteners and Apple headphones to Oura rings and robot vacuums.What is Amazon Prime Day?Amazon Prime Day is a sale event for Prime members. It’s usually held twice a year: once in the summer and again in October in the form of the Prime Big Deal Days sale, which kick-starts Christmas shopping.The event features deals across top brands, from Apple to Dyson and many more, as well as offers on Amazon’s own bestselling tech, including Kindle ereaders and Echo dot smart speakers.The best deals to expect in the Amazon Prime Day sale 2026Although Amazon hasn’t confirmed which products will be on offer in this year’s Amazon Prime Day sale, the discounts are set to drop across everything from tech and home appliances to coveted beauty formulas. So, you’re bound to be able to bag bargains on plenty of popular products. In previous Amazon sales, I’ve seen discounts on high-end skincare, such as Elizabeth Arden’s retinol (was £77, now £41.37, Amazon.co.uk), which was reduced to about £40 in Amazon’s sale last year. I’ve also seen huge savings on a range of Amazon’s own tech, such as the Fire HD 8 kids’ tablet, which dropped in price to just £70 during Amazon’s big sales bonanza last year. Plus, everything from Shark vacuums to Sony headphones and Lego sets are regularly on offer during Amazon sale events, so we’re expecting to see more of the same this year. The best Amazon deals you can shop right nowDyson Cool AM07 bladeless tower fan: Was £349.99, now £299, Amazon.co.uk(Amazon)Discounts on Dyson devices will be some of the first to fly off shelves on Prime Day, but you can nab a deal right now with £50 off the brand’s bladeless tower fan. Dubbed the best Dyson fan overall in appliance expert Joanne Lewsley’s review, she described the unit’s performance as “a smooth, steady stream of air that quickly cooled my bedroom, without the choppy, buffeting blast you often get from cheaper fans.” Buy nowCosori dual blaze twinfry air fryer: Was £239.99, now £189.94, Amazon.co.uk(Cosori)This model made it into our review of the best air fryers, and it’s currently on sale ahead of Amazon Prime Day. “With a whopping 10l capacity, this air fryer is ideal for larger families,” said IndyBest reviewer Rachael Penn. “The digital display is clear and simple to operate, plus there’s an app that shows real-time monitoring of what’s cooking.” The drawer can be divided into two or used as one large space, making this model ideal for cooking large cuts of meat, too.Buy nowSony PlayStation 5 DualSense wireless controller, white: Was £64.99, now £44.99, Amazon.co.uk(PlayStation)Reduced by more than 30 per cent ahead of the Prime Day sale, now’s a great time to upgrade your gaming set-up with a PS5 controller. In her PlayStation 5 review, gaming fanatic Jennifer Allen praised how the DualSense controller “really makes the [gaming] experience special,” and described how “the vibration of haptic feedback feels great while adaptive triggers give you more control as you squeeze your way to victory.”Buy nowghd original hair straightener: Was £149, now £103.99, Amazon.co.uk(Amazon/Ghd)Upgraded in 2022, “the new model feels more streamlined than the original and comes with gloss-coated plates, while the power switch has been replaced with a single round button,” says assistant IndyBest editor Sarah Jones in her Ghd original review. This is a decent price, but we’ve seen it cheaper on Amazon, so we’ll let you know if it’s featured in the Prime Day sale.Buy nowShark anti hair wrap plus upright corded pet vacuum: Was £299.99, now £279.99, Amazon.co.uk(Shark)One of our best Shark vacuum cleaners is on sale on Amazon. This bagless model performed well in home appliance reviewer Rachael Penn’s tests, lifting “embedded pet hair and ground-in dirt from carpets like a powerhouse”. Plus, you get the best of both worlds, as it can turn into a portable vacuum in “just one click”. While it’s currently discounted by a modest 7 per cent, I’m expecting reductions to amp up as the main event nears.Buy nowEufy X10 pro omni robot vacuum cleaner: Was £799, now £509, Amazon.co.uk(Amazon)If you’re looking for a top-rated robot vacuum cleaner, this eufy model has £100 off at Amazon ahead of the Prime Day sale. The powerful suction handles dust and pet hair with ease, while the dual spinning mop pads actively scrub the floor to attack stains. As our senior tech critic, Alex Lee, noted in his eufy X10 pro omni review: “It doesn’t just swish a mop pad around on the floor, it actually scrubs the floorboards, helping get rid of dried stains.”Buy nowGarmin venu 4: Was £469.99, now £385, Amazon.co.uk(Amazon)The latest addition to Garmin’s venu range is on sale on Amazon. This model brings new updates such as fitness age, a readiness score and “a sleeker design”, according to journalist Sarah Finley in her roundup of the best running watches. “I tested the watch across multiple runs, from half marathon training right through to race day, and loved its precise tracking, in-depth stats and helpful alerts as I hit new milestones,” said Sarah.Buy nowNinja creami deluxe: Was £249.99, now £199, Amazon.co.uk(Ninja)You can currently get the Ninja creami deluxe with £50 off at Amazon. In her review of the best ice cream makers, appliance expert Rachael Penn described the device as quick, compact and easy to clean. “The machine took just two minutes to create a perfectly creamy and delicious soft scoop,” she wrote. Buy nowPhilips lumea 9900: Was £599.99, now £383.72, Amazon.co.uk(Philips)Hair removal season is upon us again and, for anyone who shaves, that means the ongoing struggle of razor bumps and ingrown hairs has returned. Unless, that is, you consider upgrading to an IPL machine, such as the Philips lumea 9900. Reduced by more than £200, it was dubbed the best IPL machine overall by beauty editor Lucy Partington, who described the device as “sleek, comfortable to hold and easy to manoeuvre around different areas of the body.”Buy nowWhy you can trust IndyBest’s Amazon Prime Day coverageIndyBest’s shopping experts track the price of popular products year-round and have covered Amazon Prime Day, Prime Big Deal Days and other major sales events – including Black Friday – for years, so our team knows how to spot a good deal from a bad one. On top of knowing our way around a sale, myself and our roster of reviewers are experts in our respective fields. We’ve spent countless hours testing and reviewing everything from TVs, laptops and power tools to vacuums, air fryers and mattresses. Within our Amazon Prime Day guides, we only recommend deals on products we’ve tried and tested, or that hail from brands we trust. That means we bring you genuine savings on products we think you’ll love as much as we do.For the latest discounts and money-saving tips, check out our dedicated deals section