Amazon has set Prime Day 2026 for June 23 to 26, pulling its members-only sale earlier than its usual July slot and keeping the four-day format.

Amazon Prime Day will run from June 23-26 with new Alexa AI features to help shoppers create personalized deal guides and get alerts on price reductions.

Amazon's annual summer shopping event brings millions of deals across more than 35 categories, with early offers already available.