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Retail Wags The Dog; Data Brokers Vs. The Military | AdExchanger

Walmart Connect is adding a second DSP partner: Yahoo DSP. Plus: It looks like location data is being used to spy on the military now.

Raccontata daadage.comadexchanger.com

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AI · summaries
adexchanger.comStai leggendo1 g fa

Retail Wags The Dog; Data Brokers Vs. The Military | AdExchanger

Walmart Connect is adding a second DSP partner: Yahoo DSP. Plus: It looks like location data is being used to spy on the military now.

originale
adage.com2 g fa

Walmart names Yahoo and Magnite as partners in its ad tech tuneup

The retail giant expanded beyond The Trade Desk to include new demand- and supply-side partners.

Leggi questa versione → originale

Timeline cronologica

  1. giovedì 28 maggio 2026·adage.com

    Walmart names Yahoo and Magnite as partners in its ad tech tuneup

    The retail giant expanded beyond The Trade Desk to include new demand- and supply-side partners.

  2. venerdì 29 maggio 2026·adexchanger.com

    Retail Wags The Dog; Data Brokers Vs. The Military | AdExchanger

    Walmart Connect is adding a second DSP partner: Yahoo DSP. Plus: It looks like location data is being used to spy on the military now.