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Retail Wags The Dog; Data Brokers Vs. The Military | AdExchanger
Walmart Connect is adding a second DSP partner: Yahoo DSP. Plus: It looks like location data is being used to spy on the military now.
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adage.com
Walmart names Yahoo and Magnite as partners in its ad tech tuneup
The retail giant expanded beyond The Trade Desk to include new demand- and supply-side partners.
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adexchanger.com
Retail Wags The Dog; Data Brokers Vs. The Military | AdExchanger
Walmart Connect is adding a second DSP partner: Yahoo DSP. Plus: It looks like location data is being used to spy on the military now.