"The Ferrari Luce has nothing to do with electric cars you have seen from other players."

The Ferrari Luce is here. The company's first EV costs 550,000 euros and looks like no Ferrari before it. It's bound to be polarizing.

As rivals slow their shift to electric cars, Ferrari is betting its first fully electric model can still deliver the design, emotion and performance that have long defined the…

The Ferrari Luce, which comes in a light blue, is being compared to a Nissan Leaf and a Kia.

Ferrari shares dropped 6% after unveiling its first fully electric vehicle, the Luce, in Rome