The Ferrari Luce, the hallowed Italian brand’s first electric vehicle and first five-seater, has endured a firestorm of criticism since its reveal earlier this week, and now two of its detractors include the former boss of the Prancing Horse brand and Italy's transport minister.
“If I were to say what I truly think, I would damage Ferrari. We risk the destruction of a myth,” Luca di Montezemolo told Italian media.
Mr di Montezemolo became president of Ferrari in 1991, turning the then-struggling automaker around and making it a profitable business. He served in this role until he resigned in 2014 and is regarded by many as the man who saved Ferrari.
“I am truly sorry. I hope they remove the Prancing Horse [logo], at least from that car,” he added.
“What are we supposed to do about China? This is certainly one car the Chinese will not copy from us,” he added.
