The Luce, a five-seat EV designed by ex-Apple designer Jony Ive, has had a difficult start. Ferrari might be more concerned about China than memes.

Ferrari is set to unveil its first-ever electric vehicle, the Luce, today in Rome, marking a historic moment for the iconic automaker.

Ferrari unveiled the Luce, its first all-electric car, in Rome. I got 30 minutes with the 1,050 hp, quad-motor, Jony Ive-designed EV. Here are my impressions.

A minimalist outside and a lot of buttons.

Ferrari has introduced its first electric vehicle, the Luce, starting at €550,000 in Italy

The Ferrari Luce, which comes in a light blue, is being compared to a Nissan Leaf and a Kia.