The ecommerce giant is now selling access to the tech behind its Alexa for Shopping assistant, giving other retailers — like Kate Spade — abilty to build their own AI shopping chatbot. Amazon says its AI shopping interface can offer personalized recommendations with images and pricing, as well as answer store policy questions. [Link: How AWS is helping retailers build their own AI-powered shopping experiences | https://www.aboutamazon.com/news/aws/aws-agentic-shopping-assistant-retailers | Amazon News]

AWS brings the technology and learnings behind Amazon's successful Alexa for Shopping agentic assistant to retail customers through AWS Agentic Shopping Assistant solution.

Amazon said it's already signed up Kate Spade as a customer for its AI shopping technology.