Posted May 27, 2026 at 4:02 PM UTCEExternal LinkAmazon wants to power AI shopping assistants at other online stores.The ecommerce giant is now selling access to the tech behind its Alexa for Shopping assistant, giving other retailers — like Kate Spade — abilty to build their own AI shopping chatbot. Amazon says its AI shopping interface can offer personalized recommendations with images and pricing, as well as answer store policy questions.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Emma Roth
Amazon wants to power AI shopping assistants at other online stores.
The ecommerce giant is now selling access to the tech behind its Alexa for Shopping assistant, giving other retailers — like Kate Spade — abilty to build their own AI shopping chatbot. Amazon says its AI shopping interface can offer personalized recommendations with images and pricing, as well as answer store policy questions. [Link: How AWS is helping retailers build their own AI-powered shopping experiences | https://www.aboutamazon.com/news/aws/aws-agentic-shopping-assistant-retailers | Amazon News]







