AWS launches AWS Agentic Shopping Assistant to help retailers build AI tools

Amazon Web Services Inc. today introduced a new offering designed to help retailers integrate artificial intelligence features into their online stores.

AWS Agentic Shopping Assistant, or ASA, combines several of the cloud giant’s AI products with professional services.

ASA is derived from a tool called Alexa for Shopping tool that Amazon.com Inc. added to its e-commerce marketplace this month. The tool enables users to generate product comparisons, check how an item’s price has changed over time and perform related tasks. It replaced an existing set of AI features that Amazon says drove nearly $12 billion in incremental sales last year.

One of the AWS services that underpin ASA is Amazon Bedrock. It provides access to cloud-based foundation models developed by the Amazon unit and its partners. Last year, AWS extended the service with an AI agent development toolkit called Amazon Bedrock AgentCore. The company stated today that ASA makes use of the toolkit.