Product listings in AWS Marketplace gained new AI-based features last month in anticipation of continued growth in the use of enterprise agents.

Amazon Web Services Inc. unveiled AI-assisted product listings in Product Assistant chat, a feature that helps independent software vendors and consulting partners develop comprehensive product listings for AWS Marketplace using existing digital assets. The use of AI will help AWS partners optimize listings and reduce time-consuming manual data entry, according to Matt Yanchyshyn (pictured), vice president of Marketplace and partner services at AWS.

“Partners really want to not only draw eyeballs to their listings on the Marketplace so they can convert them and make those sales, but they want to optimize it for SEO,” Yanchyshyn said. “And where it’s getting really interesting is that buyers are not just human anymore. People are using agents to do research and we’re getting pretty close to a world where agents are starting to make purchases.”

Yanchyshyn spoke with theCUBE’s Gemma Allen during an interview for the AWS Marketplace Series on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how expanding agentic deployment is reshaping how major companies are building and scaling AI in production. (* Disclosure below.)