BTS announces Oreo collaboration with flavor that took two years to develop

Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleOreo is launching its largest global collaboration to date with K-pop sensation BTS, introducing special-edition cookies available online from June 1 and in stores starting June 8 across over 80 markets worldwide. These unique BTS-themed Oreos feature purple wafers, a nod to the band's iconic color, and include 13 distinct embossments showcasing member names and their light stick. The sandwich cookies are designed with a white-and-tan creme center, formulated to emulate the flavor of hotteok, a popular Korean brown sugar pancake, a flavor chosen after a two-year development process. The partnership aims to capitalize on the growing consumer demand for international flavors and global cuisines, a trend highlighted by the rise of specialty restaurants and social media interest in dishes like hotteok. Mondelez, Oreo's parent company, views this collaboration as a strategy to expand the brand's appeal beyond traditional demographics, engaging "older children and Gen Zs" by resonating with local culture and offering intriguing new flavors. In fullBTS is dropping limited-edition Oreos in the cookie company’s largest collaboration everThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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