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Shinsegae chief issues new apology for controversial Starbucks campaign

Shinsegae Group Chairman Chung Yong-jin said Tuesday he would like to "ask for forgiveness" over the controversial promotional event by Starbucks Korea that evo

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koreaherald.comStai leggendo1 mesi fa

Shinsegae chief issues new apology for controversial Starbucks campaign

Shinsegae Chairman Chung Yong-jin publicly apologized for Starbucks Korea's "Tank Day" campaign, which evoked the 1980 Gwangju military crackdown on its May 18 anniversary. A subsidiary marketing error that escalated to group-level C-suite accountability — a brand governance risk pattern relevant to any conglomerate managing multiple consumer brands.

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Shinsegae chief issues new apology for controversial Starbucks campaign

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Shinsegae chief issues new apology for controversial Starbucks campaign

Timeline cronologica

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Shinsegae chief issues new apology for controversial Starbucks campaign

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[ED] Careless marketing, due backlash - The Korea Times

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