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Shinsegae chief issues new apology for controversial Starbucks campaign

Shinsegae Group Chairman Chung Yong-jin said Tuesday he would like to "ask for forgiveness" over the controversial promotional event by Starbucks Korea that evo

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koreaherald.comStai leggendo22 h fa

Shinsegae chief issues new apology for controversial Starbucks campaign

Shinsegae Chairman Chung Yong-jin publicly apologized for Starbucks Korea's "Tank Day" campaign, which evoked the 1980 Gwangju military crackdown on its May 18 anniversary. A subsidiary marketing error that escalated to group-level C-suite accountability — a brand governance risk pattern relevant to any conglomerate managing multiple consumer brands.

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lunedì 25 maggio 2026·koreaherald.com
Shinsegae chair to offer bow of apology as Starbucks anger continues
Shinsegae Group Chair Chung Yong-jin will apologize again over Starbucks Korea’s controversial “Tank Day” marketing campaign at a press conference Tuesday and a
martedì 26 maggio 2026·koreaherald.com
Shinsegae chief issues new apology for controversial Starbucks campaign
Shinsegae Group Chairman Chung Yong-jin said Tuesday he would like to "ask for forgiveness" over the controversial promotional event by Starbucks Korea that evo

Shinsegae chief issues new apology for controversial Starbucks campaign

Confronto fonti

Shinsegae chief issues new apology for controversial Starbucks campaign

Timeline cronologica

Shinsegae chair to offer bow of apology as Starbucks anger continues

Shinsegae chief issues new apology for controversial Starbucks campaign

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Head of Shinsegae publicly apologizes, but internal probe found no intent to mock Gwangju massacre by…

South Korean Starbucks boss apologizes anew for ad campaign that evoked massacre

South Korean Starbucks boss apologises for ad campaign that evoked massacre

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Head of Shinsegae publicly apologizes, but internal probe found no intent to mock Gwangju massacre by Starbucks Korea

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