Google's aim to own the entire shopper journey is heating up the agentic commerce battle against Amazon's Alexa and rivals like TikTok Shop.

Google's aim to own the entire shopper journey is heating up the agentic commerce battle against Amazon's Alexa and rivals like TikTok Shop.

Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms settle allegations