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Everlane’s sale to Shein is another nail in the coffin for millennial DTC brands
One of the first DTC darlings of the 2010s, Everlane has sold to Shein for a reported $100 million after years of struggling to grow.
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forbes.com
Shein To Acquire Everlane For $100 Million
Shein is acquiring Everlane for a reported $100 million, signalling a growing push to anchor itself within Western fashion IP and expand its presence.
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thehindubusinessline.com
E-commerce giant Shein buys apparel brand Everlane, reports say
Shein acquires Everlane for $100 million as e-commerce struggles continue amid shifting consumer demand.
